品牌簡介 · BRAND INTRODUTION

 

 

歐仕龍企業簡介----Enterprise profile of osronhair

 

 

        擁有著三十多年發展歷史的osronhair，是一個注重秀發靚麗造型的德國美妝品牌，創立于1984年。經過多年地不斷發展與創新，osronhair品牌不斷地開拓出新的美妝服務項目，服務人群也幾乎覆蓋了各個年齡層，逐漸完善品牌的整體服務系統，并形成了“青春靚麗、造型人生”的獨特品牌風格，深得各界人士的青睞?，F如今，osronhair憑借著強大的品牌影響力，在歐洲、美洲等國家地區已擁有相當強大的品牌連鎖機構以及品牌知名度。

        1994年，osronhair瞄準了中國內地市場，經過全面分析以及結合中國獨特的市場狀況，決定將osronhair品牌以“歐仕龍”做為品牌中文名，并在皇冠集團（中國）有限公司強大的企業背景下，正式進軍中國內地市場。憑借著多年的品牌發展經驗以及獨特的品牌風格，歐仕龍歐仕龍緊跟時代發展趨勢，看準市場商機，準確把握住消費者需求，以專業的秀發護理技術以及青春個性的秀發造型優勢，迅速地打開了中國內地市場，并贏得廣大愛美人士的喜愛與追捧，占領了品牌獨有的一席之地，也成為美妝行業靚麗造型領域不可多得的專屬品牌。

 

        Has more than 30 years of development history of the osronhair, is a focus on beautiful hair styling of Germany's beauty brand, founded in 1984. After many years of continuous development and innovation. Osronhair brand will continue to develop new beauty service project, service population also covers almost all age layer, gradually improve the overall brand service system, and formed a "youth is beautiful beautiful, beautiful life" unique brand style, won the favor of people from all walks of life. Now, osronhair with a strong brand influence, in Europe, America and other countries have very powerful brand chain and brand awareness.

        In 1994, osronhair aimed at the mainland China market, after a comprehensive analysis, and combined with the unique status in the Chinese market, decided to osronhair brand in OUSHILONG "as the Chinese brand name, and under the  crown group (China) Co., Ltd. strong business background and officially entered in the Chinese mainland market. With years of experience in brand development and unique brand style, osronhair follow the development trend of the times, the spotted business opportunities in the market, accurate grasp of consumer demand, to professional hair care technology and youthful personality and hair styling advantages, quickly opened the market in mainland China, and won the majority of beauty who loved and sought after, occupied the brand's unique place, has become the beauty industry beautiful modeling rare exclusive brand.

歐仕龍品牌詮釋----Brand interpretation of osronhair

品牌特性--Brand characteristics
        青春，是人生最美的旅程，也是最短暫的時光。每一人都渴望抓住青春，而青春也終究會逝去。我們能做的只是延長青春的壽命，盡享最美年華。歐仕龍，是一個專注于青春“美“夢的實力品牌，一直致力于美妝行業的探索與創新，并以專業的造型設計師隊伍、科學有方的養護方式、強大的品牌管理團隊，以及誠摯認真的服務態度，塑造出年輕貌美、靚麗造型的品牌形象，也為廣大顧客打造富有青春氣息的品牌體驗。

        專注于秀發的護理保養、注重于造型的年輕時尚、致力于展示個人獨特的魅力、關心著潮流搭配的合理性以及在乎細節的細致處理，讓青春“美”夢成真，讓快樂伴隨每個人，這就是歐仕龍獨有的品牌特性。

 

        Youth, is the most beautiful journey of life, but also the most short time. Everyone eager to seize the youth, and the youth will eventually die. We can do is to extend the life of youth, enjoy the most beautiful time. The osronhair, is a focus on youth "beautiful" dream of the strength of the brand, has been committed to the exploration and innovation of the beauty industry, and to the conservation of the professional designer team, scientific square, strong brand management team, and earnest service attitude, create the brand image of the young and beautiful, beautiful shape, but also for the vast number of customers to create rich youthful brand experience.

        Attention hair care and maintenance, focus on modeling the young fashion, is committed to display their own personal charm, concerned with tide collocation of rationality and care meticulous detail processing, make youth "beautiful" dream come true, let the joy with everyone. This is unique to the osronhair brand characteristics of.

    
品牌定位--Brand position

        歐仕龍一直秉承著“青春靚麗、造型人生”的品牌定位，不斷開拓進取、勇往直前，創造出一批又一批美發、美甲以及美容美體系列精品，為廣大愛美人士帶來了美的優質體驗。憑借著強大的品牌管理團隊，歐仕龍也時刻關注著時代的發展變化、捕捉前沿時尚的文化元素，在融入更多的國際潮流思想的同時，特別注重個人獨特魅力以及年輕化的體現，力求實現“青春，美夢成真”的品牌特性，全力打造出集專業養護與青春造型為一體的美妝品牌。

 

        osronhair has been adhering to the "youth is l beautiful, modelling life" brand positioning, continue to forge ahead, forge ahead, create a group and a group of hair, nail and beauty body series boutique, to bring a beautiful quality experience for the vast number of beauty to people. By virtue of a strong brand management team, the osronhair is always concerned with the development and change of the times, capture the elements of fashion culture, into more international trend of thought at the same time, with particular emphasis on personal charm, as well as the manifestation of young, and strive to achieve "youth, and our dreams come true" brand characteristics, effort to create a set of professional maintenance and youth modeling as one of beauty brands.

歐仕龍品牌故事----Brand story of osronhair

        德國美妝品牌osronhair的創始人艾德里安•羅賓，具備了德國人嚴謹、勤奮等眾多特點。1959年出生的羅賓，自從大學期間偶然地接觸中國傳統文化之后，就開始深深地迷戀上了中國文化的神秘悠遠感。主修國際貿易專業的羅賓，經常利用課余時間去了解與研究中國的傳統文化，也是這個時候，讓他結識了美麗動人的、擁有著烏黑濃密秀發的中國姑娘娜娜。很快，羅賓和娜娜便雙雙墜入愛河，從相識、相知、相戀，再到結為夫妻，他們都彼此深愛著對方，認定了彼此就是此生攜手到老的愛人。

        1983年的一天，正處于人生迷茫期的羅賓，看到愛人正在給烏黑亮麗的頭發做護理時，他在心里感嘆道：這是多么完美的烏黑秀發??！也只有經過長時間的精心養護，才能擁有如此般美麗的秀發，做女人真的太辛苦了……。此后，經過長時間的思索與考慮，羅賓發現人們特別是女性朋友，平時為了生活拼命奔波，而疏于對自己身體及秀發的合理養護。他覺得如果能為女性的秀發提供專業的養護及服務的話，這絕對是一個的非常好的商機。于是，羅賓將自己的想法與家人朋友說了之后，大家都覺得非常好，因為當時德國很少有這樣的品牌或機構。

        1984年，經過充足準備的羅賓，在家人及朋友的幫助與支持之下，正式以“osronhair”為名在德國柏林創立了美發沙龍品牌。羅賓根據中國文化意思來命名“osronhair”品牌，音譯為沙龍吧，意譯為“大家都來做美發吧”。osronhair這個號召正迎合了當時市場的強烈需求，在推出之時，就受到了廣大愛美人士的熱愛與追捧，并迅速地在市場上站穩了腳跟，知名度也逐漸地擴展開來。

        經過多年的發展，osronhair不僅在德國擁有著較高的品牌知名度，在歐洲、美洲等國家和地區也發展了較大規模的品牌連鎖機構，成為了名副其實的國際化品牌。1994年，osronhair正式以“歐仕龍”做為品牌中文名，進軍中國內地市場。

 

        Germany beauty brand osronhair founder Adrian Robin, with the German rigorous, hard work, and many other features. Robin was born in 1959, since during the University accidentally contact the Chinese traditional culture, they begin to deeply infatuated with Chinese culture of distant and mysterious feeling. Major in international trade professional Robin, often use spare time to understand and study the traditional culture of China and this time, let him meet the beautiful, with thick black hair of Chinese girl Nana. Soon, Robin and Nana pairs fall in love, from the acquaintance, friend, love, to knot is husband and wife, they are deeply in love with each other each other, identified each other is what this life hand in hand to the old lover.

        One day in 1983, is in the life of the confused period of Robin, to see his lover is to black hair care, he said in his heart: This is how perfect black hair ah! Only after a long period of careful maintenance, in order to have such a beautiful hair, do women really too hard....... Thereafter, after a long time thinking and thinking, Robin found people, especially female friends, usually in order to live a desperate rush, and neglect of one's body and hair reasonable maintenance. He felt that if the hair for women to provide professional maintenance and services, this is definitely a very good business opportunities. So, Robin will own ideas with family and friends said, we all feel very good, because there are few such brands in Germany or institutions.

        1984, after adequate preparation of Robin, in the family and friends to help and support, officially in the name of "osronhair" in Berlin, Germany founded the hair salon brand. Robin, according to the Chinese cultural meaning to name the "osronhair" brand, transliteration is “let's go to the salon”, free translation for everyone to do the hair bar. Osronhair the call of the meet at the time of the strong market demand, in the launch, by the vast beauty of people love and pursuit, and quickly gain a foothold in the market. visibility also gradually spread.

        After years of development, osronhair not only in Germany has a higher brand awareness, in Europe, America and other countries and regions also developed large scale brand chain of institutions, has become a truly international brand. In 1994, osronhair formally "OUSHILONG" as a brand name Chinese, China to enter the mainland market.

歐仕龍品牌文化----Brand culture of osronhair

        品牌宗旨：全心全意為客戶服務
                ●保障客戶的基本利益

 

                ●發揮品牌的真正價值

 

                ●讓品牌更好地服務客戶

 

        品牌愿景：成為美妝行業靚麗造型領域的專屬品牌
                ●以十足的熱忱打造青春靚麗秀發造型

                ●用最專業的技術致力于有效且時尚的秀發養護

 

                ●秉承專注的心致力于品牌形象工程的打造與維護

 

        品牌理念：

                ●經營理念：以專注專心，換取客戶美好明天

                ●發展理念：今天努力做好，明天做大做強

                ●人才理念：積極進取、誠實守信、認真負責、拼搏努力

 

        品牌服務：高效、專注、優質

                ●高效：高速服務、效果顯著

                ●專注：專心服務、注重態度 

                ●優質：優雅體貼、質量為先

 

        Brand purpose: serve the customers wholeheartedly
                ●Ensure customer's basic interests

                ●Play the real value of the brand

                ●Make the brand to better serve customers

 

        Brand vision: become the exclusive brand in the beauty industry
                ●A very beautiful young hair styling to create enthusiasm

                ●Hair maintenance - with the most professional technology is committed to efficient and fashionable

                ●Create and maintain the focus is committed to adhering to the brand image project

        Brand concept:

                ●The business philosophy: to focus attention, in exchange for the customer better tomorrow

                ●The development of philosophy: to do today, tomorrow is bigger and stronger

                ●The concept of talent: proactive, honest and trustworthy, serious and responsible, hard work

 

        Brand service: high efficiency, concentration, high quality
                ●High efficiency: high speed service, the effect is remarkable

                ●Focus: concentrate on service, pay attention to attitude

                ●Quality: quality first, considerate and elegant