品牌戰略 · BRAND STRATEGY
歐仕龍品牌戰略----BRAND STRATEGY of osronhair
擁有著三十多年發展歷史的osronhair，是一個注重秀發靚麗造型的德國美妝品牌，創立于1984年。經過多年地不斷發展與創新，osronhair品牌不斷地開拓出新的美妝服務項目，服務人群也幾乎覆蓋了各個年齡層，逐漸完善品牌的整體服務系統，并形成了“青春靚麗、造型人生”的獨特品牌風格，深得各界人士的青睞?，F如今，osronhair憑借著強大的品牌影響力，在歐洲、美洲等國家地區已擁有相當強大的品牌連鎖機構以及品牌知名度。
1994年，osronhair瞄準了中國內地市場，經過全面分析以及結合中國獨特的市場狀況，決定將osronhair品牌以“歐仕龍”做為品牌中文名，并在皇冠集團（中國）有限公司強大的企業背景下，正式進軍中國內地市場。憑借著多年的品牌發展經驗以及獨特的品牌風格，歐仕龍歐仕龍緊跟時代發展趨勢，看準市場商機，準確把握住消費者需求，以專業的秀發護理技術以及青春個性的秀發造型優勢，迅速地打開了中國內地市場，并贏得廣大愛美人士的喜愛與追捧，占領了品牌獨有的一席之地，也成為美妝行業靚麗造型領域不可多得的專屬品牌。
Has more than 30 years of development history of the osronhair, is a focus on beautiful hair styling of Germany's beauty brand, founded in 1984. After many years of continuous development and innovation. Osronhair brand will continue to develop new beauty service project, service population also covers almost all age layer, gradually improve the overall brand service system, and formed a "youth is beautiful beautiful, beautiful life" unique brand style, won the favor of people from all walks of life. Now, osronhair with a strong brand influence, in Europe, America and other countries have very powerful brand chain and brand awareness.
In 1994, osronhair aimed at the mainland China market, after a comprehensive analysis, and combined with the unique status in the Chinese market, decided to osronhair brand in OUSHILONG "as the Chinese brand name, and under the crown group (China) Co., Ltd. strong business background and officially entered in the Chinese mainland market. With years of experience in brand development and unique brand style, osronhair follow the development trend of the times, the spotted business opportunities in the market, accurate grasp of consumer demand, to professional hair care technology and youthful personality and hair styling advantages, quickly opened the market in mainland China, and won the majority of beauty who loved and sought after, occupied the brand's unique place, has become the beauty industry beautiful modeling rare exclusive brand.
歐仕龍品牌詮釋----Brand interpretation of osronhair
品牌特性--Brand characteristics
青春，是人生最美的旅程，也是最短暫的時光。每一人都渴望抓住青春，而青春也終究會逝去。我們能做的只是延長青春的壽命，盡享最美年華。歐仕龍，是一個專注于青春“美“夢的實力品牌，一直致力于美妝行業的探索與創新，并以專業的造型設計師隊伍、科學有方的養護方式、強大的品牌管理團隊，以及誠摯認真的服務態度，塑造出年輕貌美、靚麗造型的品牌形象，也為廣大顧客打造富有青春氣息的品牌體驗。
專注于秀發的護理保養、注重于造型的年輕時尚、致力于展示個人獨特的魅力、關心著潮流搭配的合理性以及在乎細節的細致處理，讓青春“美”夢成真，讓快樂伴隨每個人，這就是歐仕龍獨有的品牌特性。
Youth, is the most beautiful journey of life, but also the most short time. Everyone eager to seize the youth, and the youth will eventually die. We can do is to extend the life of youth, enjoy the most beautiful time. The osronhair, is a focus on youth "beautiful" dream of the strength of the brand, has been committed to the exploration and innovation of the beauty industry, and to the conservation of the professional designer team, scientific square, strong brand management team, and earnest service attitude, create the brand image of the young and beautiful, beautiful shape, but also for the vast number of customers to create rich youthful brand experience.
Attention hair care and maintenance, focus on modeling the young fashion, is committed to display their own personal charm, concerned with tide collocation of rationality and care meticulous detail processing, make youth "beautiful" dream come true, let the joy with everyone. This is unique to the osronhair brand characteristics of.
品牌定位--Brand position
歐仕龍一直秉承著“青春靚麗、造型人生”的品牌定位，不斷開拓進取、勇往直前，創造出一批又一批美發、美甲以及美容美體系列精品，為廣大愛美人士帶來了美的優質體驗。憑借著強大的品牌管理團隊，歐仕龍也時刻關注著時代的發展變化、捕捉前沿時尚的文化元素，在融入更多的國際潮流思想的同時，特別注重個人獨特魅力以及年輕化的體現，力求實現“青春，美夢成真”的品牌特性，全力打造出集專業養護與青春造型為一體的美妝品牌。
osronhair has been adhering to the "youth is l beautiful, modelling life" brand positioning, continue to forge ahead, forge ahead, create a group and a group of hair, nail and beauty body series boutique, to bring a beautiful quality experience for the vast number of beauty to people. By virtue of a strong brand management team, the osronhair is always concerned with the development and change of the times, capture the elements of fashion culture, into more international trend of thought at the same time, with particular emphasis on personal charm, as well as the manifestation of young, and strive to achieve "youth, and our dreams come true" brand characteristics, effort to create a set of professional maintenance and youth modeling as one of beauty brands.
Brand service: high efficiency, concentration, high quality
●High efficiency: high speed service, the effect is remarkable
●Focus: concentrate on service, pay attention to attitude
●Quality: quality first, considerate and elegant
